Pure Life - NLE101264 Purified bottled water comes in the Eco-shape bottle made with an average of 30 percent less plastic and a small label to reduce waste. The recyclable bottle is flexible and easy to grab, carry and crush for recycling. Purified water goes through a multistep process of filtration that involves reverse osmosis and/or distillation. The water is enhanced with a unique blend of minerals for great taste.