Purex - DIA05016 Heighten your senses with the refreshing outdoor scent of crisp mountain air and springtime floral blooms found in this liquid laundry detergent. It is ideal for everyday use, penetrating deep down into fabric fibers, removing ground in dirt and stains. Purex Ultra Concentrate Liquid Detergent is specially formulated with stain-fighting ingredients so clothes and linens are always fresh and clean. Concentrated detergent yields 96 loads.